And with the microderm, that’s been a pretty huge factor – products where women literally tell other women how effective they are without a big budget for marketing.” Mike added: “We always say as employees at our business that we’re so lucky to have products that actually work, that really do help people with their confidence, so it’s a pretty cool thing. Everything we’ve done has been organic, and we’ve just kind of built and built upon that.” This is the first product where is actually changing my skin.’ From that we started getting a lot of posts we started to sell, it was totally an organic growth. “One lady was like: ‘I’ve tried every single product out there and every time I go outside I hide behind makeup because I’ve never had the confidence. We started seeing all these life-changing reviews being posted. We didn’t pay them anything, this was back before influencers were really a thing, and we kind of pioneered sending out products to these kinds of figures, because in 2010 no one was doing that. Sam told us: “We had 500 devices, and we sent them out to mummy bloggers. Mike and Sam both talk about how the success of the brand grew organically. They realised ‘How can we take the same technology and make an at-home version of it?’ and got together to start working on this.” They’re big machines and the average treatment in the United States costs around $145, and you would usually get at least a series of eight to 12. They would go around and fix microdermabrasion machines. Sam told us: “It was started by a group of doctors, engineers and microdermabrasion experts. Sam Alexander tells us what we need to know about PMD beauty as it launches in the Middle East ![]() Meaning with the latest advances, women are taking the power to change their skin into their own hands. Since then, the American beauty brand has gone on to launch more and more innovative products such as the PMD Kiss (for a naturally fuller pout) and the PMD Clean (a smart silicone facial cleansing device), staying afloat the changing trends and technology. ![]() And in the early 1990s, microdermabrasion facials – a minimally invasive procedure that can improve the appearance of age spots, fine lines, acne scarring and more by exfoliating away old skin cells and promoting the renewal process – were the latest dermatological innovation that everyone was either swearing by or saving for.īut when PMD Beauty invested in making this technology available for people at home, not only did it change the game when it came to this particular treatment but kickstarted a beauty gadget revolution. This may happen if you do not follow the instructions (by stalling, pressing into the skin, passing over the same area more than once, or using the wrong disc).As research, technologies and trends develop, innovations in the beauty industry are created. Always remember to gradually and carefully increase the intensity with the disc colors if you are too intense with your exfoliation, you may create red marks or scabbing. Each week you can move to the next level based on your skin’s reaction and how intense you’d like your treatment to be. If your skin responds well, that is a good indication that you can move on to the grey disc the following week. However, we recommend everyone begins their first treatment by using the white training disc. If you want a more intense treatment, and if your skin has adjusted to the Personal Microderm, try a more intense disc. Ultimately, the disc color used depends on your treatment goals. ![]() Some sensitive skin types may never need to increase their exfoliation level by moving to a different disc color others with more coarse skin will need to change to a higher disc level to see more significant results. move from the white disc to the grey discs, from the blue disc to the green discs, or from the green to the red?) Everyone’s skin is different. Once this barrier is removed, skin care products can penetrate 20X deeper maximizing the benefits of skin care. –The Personal Microderm removes the top layer of dead, dull skin cells. Increased cell renewal is important because it generates new, healthy skin cells that are brighter, softer, and smoother. ![]() This suction also triggers the body’s production of collagen and elastin and increases the skin’s cell renewal. –Vacuum suction helps stimulate, activate, and rejuvenate the skin. These dead skin cells act as a barrier on the skin, once they are removed, skincare products will fully absorb into the skin, resulting in maximum benefits. The Personal Microderm’s exfoliation and vacuum suction reveal younger skin through: –Patented spinning disc technology embedded with aluminum oxide crystals, which gently removes the top layer of dull, dead skin, referred to as the Stratum Corneum. The Personal Microderm is an at-home tool that brings you the same results as professional microdermabrasion treatments.
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